Advertising & Design | Johanna Pryor

Advertising & Design Projects

Advertising

Merrell Moab 3

Creative Brief

Main Idea: The Moab 3 is a comfortable hiking boot that doesn't get in your way when you're enjoying the outdoors.

Target Audience: Women who hike. They appreciate the outdoors, and are capable of conquering any hike.

- They have experienced how bad gear can ruin a day in the outdoors, and are looking for quality products. Price is less of an issue-they buy for life.

- While the audience is tough, and can tackle any challenge, they also appreciate comfort. After all, spending time outdoors should be enjoyable. You shouldn't have to be uncomfortable to be outdoorsy.

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Lifesavers Cough Drops

Creative Brief

Target Audience: Women who hike. They appreciate the outdoors, and are capable of conquering any hike. - -- They have experienced how bad gear can ruin a day in the outdoors, and are looking for quality products. Price is less of an issue-they buy for life.

- While the audience is tough, and can tackle any challenge, they also appreciate comfort. After all, spending time outdoors should be enjoyable. You shouldn't have to be uncomfortable to be outdoorsy.

Main Idea: The Moab 3 is a comfortable hiking boot that doesn't get in your way when you're enjoying the outdoors.

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Pete's House

Project Type

Brand Concept & Advertising Campaign

Role

Brand Designer, Co-Creative Director, Co-Art Director, & Editor

Introducing "Pete's House" – a Coastal Hostel Brand Concept and Advertising Campaign

"Pete's House" is more than just a hostel; it's a lifestyle, a retreat, and a promise of unforgettable experiences. Our brand concept brings together the relaxed charm of beachfront living and the vibrant energy of a coastal community.

The work for Pete's House includes a branding package, advertisements designed for print, broadcast, OOH, social media, and a pitch deck.