Achieved 1st place of over 330 AMA collegiate chapters for Marketing Week
Project Overview
Marketing Week is a national, five-day event series led by collegiate chapters of the American Marketing Association. For the USF AMA chapter, we themed the week Explore the World of Marketing to introduce students to the field through educational programming.
The Challenge
Plan and promote a multi-day event series on a large campus, driving awareness and attendance while meeting national AMA expectations.
My Role
Assistant Director of Events, AMA (USF)
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Planned and coordinated events
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Led the promotional campaign across social, digital, and print
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Designed themed content to drive engagement and attendance
The Work
Social Media Results
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7 posts promoting each event posted 1 day beforehand
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121 accounts engaged, +35.9% increase
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Total followers: 1,428, +0.4% increase (7 more followers)
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Total impressions: 4190