Project Overview
Sing Out Loud is a multi-day music festival in St. Augustine, FL, sponsored by Live Wildly in 2024 and 2025, with headliners including Noah Kahan and Hozier. The festival provided a high-visibility opportunity to introduce new audiences to Live Wildly’s brand and mission.
The Challenge
In 2024, festival visuals weren’t effectively driving audience engagement or attention.
For 2025, I was given ownership of the digital communications strategy.
When the timeline unexpectedly went from six weeks to two, I had to quickly define priorities, clarify messaging, and execute assets that could deliver impact—while balancing my ongoing social media role.
My Role
Digital & Visual Communications Lead
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Created all primary digital and visual assets for Sing Out Loud, including jumbotron and GA+ lounge graphics, with a clear strategy to engage audiences and highlight key partnerships
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Designed 30+ custom graphic assets across multiple formats, ensuring brand alignment and audience engagement under a compressed timeline
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Developed pre- and post-event social content to extend festival reach and reinforce messaging
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Captured on-site photo and video content featured in press releases, and leveraged brand channels to engage attendees and performers
The Work
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The Impact
Months after the festival, I was at a conference in Tampa, reusing some of the slides I had designed for Sing Out Loud, when a young woman approached me.
"Were you guys at that music festival?" she asked.
I said yes, and she told me that she and her friend had been doing the trivia the whole time and remembered the slides because they had learned something new. I couldn’t stop smiling for the rest of the day—it was such a validating, full-circle moment.
Beyond that, the graphics drew praise from stakeholders, partners, and peers alike, with many calling them the standout part of the festival.