Achieved 1st place of over 330 AMA collegiate chapters for Marketing Week
Explore the World of Marketing
Project Type
Event Series & Promotional Campaign
Role
Assistant Director of Events, Creative Director, Co-Art Director
Explore the World of Marketing was our chosen theme for Marketing Week, a five-day event series aimed at introducing the field marketing to students at the University of South Florida.
Explore the world of marketing campaign
In my role as the Assistant Director of Events for our university's American Marketing Association chapter, I helped plan and coordinate events, as well as leading our promotional campaign. These efforts secured us first place among over 300 collegiate chapters in the AMA Marketing Week competition. This recognition was a source of immense pride for us!
I carefully designed the promotional campaign to drive engagement, increase reach, and achieve our KPIs for event attendance. Included in the campaign are themed social media posts, digital advertisements which we displayed in our student center, and print advertisements for canvassing. It was incredible to see how strategic marketing could effectively help us reach goals!
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Marketing Week Passport
My Role
Crafted both the concept and graphic elements for a printable 'passport,' aiming to boost attendee engagement.
Social Media Posts
My Role
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Conceptualized the 'Explore the World of Marketing' theme.
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Drafted original designs for social media posts.
Social Media Results
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7 posts promoting each event posted 1 day beforehand
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121 accounts engaged, +35.9% increase
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Total followers: 1,428, +0.4% increase (7 more followers)
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Total impressions: 4190